Project Overview
The Worldwide Golf Shops website hadn’t been updated in over 5 years. At the start 2023 equipped with an updated ecommerce platform, a larger team of developers and merchandisers, plus well organized sets of product data, we were ready to start a redesign. Our goal was to modernize the overall design aesthetic and create an optimized shopping experience for users in order to increase conversion.
The new PDP Product Detail Page
One of the main improvements on the PDP is the updated design and function of the attribute selection tree. The previous attribute selection tree didn’t offer clear state indicators for users. There were no active hover states, no clear messaging about selection availability, and some styles detracted from the visual hierarchy.
Some of the main design and functions updates to PDP:
New design of the attribute selection tree
improved function of the attribute selection tree
Clear messaging to users on system status
Product images slider with improved functions and sizing
Designed using a new grid system
Updated recommenders
Product Page Designs - PDP
PDP Mockups + Prototyping
PLP Product Listing Page
The updated PLP designs incorporate new and improved functions for users shopping the site. We have a new connected service handling filters that offer many new features to the site.
Some of the main design and functions updates to PLP:
Added BOPUIS experience
Created subcategory filter directory for left hand filters
Created a visual subcategory nav at the top of PLP
New badging placement and design (Limited Edition, Staff Pick, Back in Stock, Customizable, etc)
New pill displays for selected filters
Updated container sizing and grid system
